Perfect digital supplement to the trade fair experience on site - with guided tours, live keynotes and trend presentations
- Publicado el 31 de Enero de 2023
Whether digital product presentation, networking with other participants or streaming of events: the online platform Digital Extension creates an unique trade fair experience virtually. The three leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld from 3/4 to 7 February 2023 thus offer the ideal mix of live and digital.
Those who want to network and follow exciting trade fair highlights in addition to the live fair experience of the three leading international consumer goods fairs can use the supplementary online platform Digital Extension for this purpose. Under the moderation of Marilyn Repp, Deputy General Manager of the Mittelstand-Digital Zentrum Handel of the German Retail Federation, a varied 1.5 hour content stream programme is on the daily agenda - consisting of a mix of guided tours followed by live questions for the respective guide, a live keynote and a trend lecture on the Ambiente, Christmasworld or Creativeworld trends by the style agency Bora.Herke.Palmisano.
"In order to convey the live experience virtually, especially for visitors who are unable to travel to the fair, we will be offering a selected cross-section of our most important Ambiente, Christmasworld and Creativeworld highlights. Of course, the trends developed for us by the style agency Bora.Herke.Palmisano - describing the groundbreaking designs - will not be missing. We are particularly pleased to have won over the renowned keynote speakers Gemma Giberti, Dimi Leivadas, Karim Rashid, Sebastian Holmbäck and Tai Elshorst-Delofski. They will provide the consumer goods industry with essential food for thought", emphasises Julia Uherek, Head of Consumer Goods Fairs.
The Guided Tours provide participants with inspiration from renowned representatives from the industry. The tours also give exhibitors a chance to speak, convey impressions and highlights of the fairs and thus make the live experience more tangible.
With the Digital Extension visitors can participate hybrid or purely digitally parallel to the leading trade fairs on site. This means they can be there live as well as network online before, during and after the event and experience trade fair highlights, Guided Tours, keynotes and trend lectures. Exhibitors use the platform to present their products and to network directly with visitors in video calls or live streams.
As an effective matchmaking tool, the Digital Extension platform has been available to all participants since 13 January 2023 to create their own company or buyer profile, search for contacts and arrange appointments. At the same time, the platform will remain accessible after the event until 17 February 2023. This enables optimal post-fair business and offers the chance to make important business contacts even afterwards.
The online exhibitor search, the order and content platform for Home & Living, nmedia.hub, the Conzoom Solutions knowledge platform, the Ambiente Blog and the social media channels of Ambiente, Christmasworld and Creativeworld are also available during the year for networking, ordering and gathering knowledge. From February 2023, the leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld will be held simultaneously at the Frankfurt exhibition centre.