From high street retailers to online shops and multichannel providers - If you want to be successful, you have to actively deal with the challenges of the consumer goods market and its dynamics. With exciting expert lectures in Hall 4.0/Saal Europa, the Conzoom Solutions Academy offers important industry knowledge on new perspectives and convincing best practices. On all five days of the fair, renowned speakers provide insights into essential market developments and current trends and offer practical tips and impulses.
Digitalisation and climate change are permanently impacting the consumer goods industry. To be successful, retailers need more than ever to rethink, inspire, be creative and take concrete, targeted action. On all five days of the fair, experts from various disciplines will discuss the challenges facing the retail sector on the lecture stages in Hall 4.0/Saal Europa and provide answers to topical questions. „The Conzoom Solutions Academy is the trade-focused lecture program for Ambiente and Christmasworld. A wide range of lectures provides retailers with exclusive and relevant help for today's challenges and guidance for tomorrow's point of sale. In this way, we want to give our visitors a real added value and knowledge advantage“, says Julia Uherek, Vice President Consumer Goods Fairs.
The focus is on topics such as branding, sustainability and the customer journey. Thus, expert Gemma Riberti, Head of Interiors at the global trend forecasting agency WGSN, will speak about „The Future Consumer 2024 - How to meet tomorrow’s consumer demands“ on the first day of the fair, 03 February 2023, at 2:00pm. In her lecture, she deals with the new priorities and capabilities of consumers and examines how the change in consumer behaviour affects living, working and playing. Based on this, strategies, values and relevant product categories that are relevant in the interior industry will be highlighted. „Ambiente represents an ideal platform for such conversation: at a time when cost of living and budget constraints are at the front of consumers' minds, smaller interiors categories such as decor, tabletop and consumer goods overall become key areas of engagement as well as of investment“, the trend expert is convinced.
How to respond to changing customer behaviours and expectations, explores Ibrahim Ibrahim, Managing Director Portland Design, designer, author, futurist, retail strategist, on Saturday 04 February from 2:15pm to 2:45pm. In his presentation "How to get ‘Future Ready’ in a rapidly changing retail landscape", he uses his recently published book ‚Future Ready Retail‘ to show how brands can develop physical and digital experiences that drive engagement, advocacy and spend. With global best practice examples he will explore how successful brands and places create not just customers, but loyal fans.
Jane Means, Director of Jane Means LTD, will be showcasing impressive gift wrapping solutions to create more sales, give a boost to social media channels and to stand out from competitors on the fair Sunday from 11am to 11:30am. „The wrapping of a gift is as important as the gift itself and more than ever before we need to make people feel valued“, so Jane Means. The recognised expert now has clients worldwide who take part in her courses and advises numerous luxury brands. In her workshops, she shows ways to perfectly stage gifts - taking into account sustainability aspects and budget.
Lots of exciting and helpful lectures take place on all five days of the fair. Those who take advantage of this trade fair highlight will gain a lot of knowledge and new impulses. It's worth taking a look at the entire event programme. It is available online at christmasworld.messefrankfurt.com/frankfurt/en/programme-events/events.html or ambiente.messefrankfurt.com/events and is updated continuously.
Selected lectures, workshops and discussion panels will be streamed on the supplementary digital platform Digital Extension. Visitors can network online and follow selected trade fair highlights in content streamings. The videos will be provided on-demand afterwards. The platform can be used in its entirety by all trade fair participants from 3 February 2023, parallel to the start of the physical trade fair, and will then be available until 17 February 2023.
In addition, the online platforms Conzoom Solutions and nmedia.hub have been supplying the consumer-goods sector with industry-relevant content 365 days a year and offer digital order and data management. From February 2023, Ambiente will be held at the Frankfurt exhibition center at the same time as the leading international consumer goods trade fairs Christmasworld and Creativeworld.