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Best practices at your fingertips with the Print & Digital Convention "Highlight Guide”

  • Publicado el 09 de Junio de 2022

From 22 to 23 June, Düsseldorf will once again be the meeting place for media producers and decision-makers from industry, trade, marketing agencies, publishing and IT. The special format "Highlight Guide" offers participants particularly tangible added value through its practical relevance.

Best practices at your fingertips with the Print & Digital Convention "Highlight Guide”

How does geomarketing actually work and how can it be used for a specific project? How do you develop packaging? And what makes it sustainable and social in the end? These and other questions will be answered during the Print & Digital Convention with the special format "Highlight Guide", which stands for the presentation of best practices and creative applications. Exhibitors and partners of the congress and trade fair will show their product highlights and their practical implementation. In seven different scenarios, printing technologies, software applications, finishing highlights, cross-media and marketing measures for brands and products will be staged in the context of a real campaign.

Filtering out the most promising target groups on the basis of location and showing the way from the customer to the shop with personalised maps: the keyword is geomarketing. But how exactly does such a project work? A team of experts consisting of DRUCKMARKT, f:mp., locr, Limego and their partners Xerox, Mondi, XMPie and johnen-druck investigated this question. The result is found on the cover of the 137th issue of the print trade magazine DRUCKMARKT. It shows various ideas for the creative use of geomarketing and is unique for each reader.

An eco-social packaging collaboration proves that sustainability, responsible action and luxury do not have to be a contradiction in terms. For luxury watches of the brand Uhrenmanufaktur Mühle-Glashütte GmbH, high-quality and innovative packaging was developed with the inclusion of sustainable Koehler cardboard boxes with a social component.

Yet another highlight project deals with the topic of packaging: the brand partner r[h]eingin has launched a city edition in cooperation with the artist Jacques Tilly. The task here is to develop twin packaging for the "Düsseldorf" and "Cologne" editions. Furthermore, corresponding posters will be developed and produced for both editions.

At this year's PRINT & DIGITAL CONVENTION, special attention will be paid to the book. Great highlights will be staged here with no less than two book projects. The reinterpretation of the children's book "Berggorillas - zu Besuch bei unseren Verwandten" (Mountain gorillas - a visit to our relatives), published by Mondberge Verlag, will be reimplemented in terms of production technology. The task of this highlight project is to personalise the title page and to create a flat lay-flat binding (Digibook Technology). Another book project shows how current production technologies ensure that a book becomes a multi-sensory experience.

A hardcover book published by Marathon Press stages the works of an American sports photographer. Besides the fact that the book is printed digitally, the binding is implemented in the form of a LayFlat binding. A perfect finishing to be able to display photos optimally over the binding. And as an additional highlight, the book edges are printed with PräziEdge from Schmedt.

PRINT & DIGITAL CONVENTION participants will come into contact with two further projects directly upon entry: The implementation of the PRINT & DIGITAL CONVENTION diary is another best practice of the event. In addition to the congress programme, the diary contains a lot of information about the event. NFC21 and Medienhaus Gather, together with the Fachverband Medienproduktion, are pleased to present the multifunctional "All-in-One"-Batch, which all participants will receive at their check-in at the PRINT & DIGITAL CONVENTION: a Convention badge, programme, hall plan and raffle entry all in one - and all intuitively usable with just one scan.

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