Creative DM Factory has chosen to modernise its full colour variable digital printing capabilities and drive greater campaign engagement with a Ricoh Pro VC60000 high speed continuous feed digital colour press. The Dutch family run full service printing business specialises in self-mailers and response-enhancing inserts in mail packs. Its new system will enhance its delivery of high quality full colour print on a wide range of substrates.
Jacqueline ten Klei, owner and commercial manager, explains: “With the Ricoh Pro VC60000 inkjet printer we can take the next step in direct mail together with our clients. It will enable us to offer more options to produce and personalize campaigns effectively and efficiently, which will result in higher conversion rate. This is important because direct mail is all about conversion. It will also be able to print full colour promotions from a blank roll of paper in one pass. It cuts waste and storage which saves time and money.”
She added the press’s ability to manage different types of offset paper - woodfree and silk - up to 300gsm was also an important factor: “We see many additional applications, especially for jobs on paper between 170gsm and 300gsm. As well as names and addresses, we can change text and images – all on heavier paper. We can also add creative finishes with shutters, scratch layers or sliding cards to create interaction.”
The operation runs a number of Ricoh toner presses but identified an opportunity to expand its production possibilities with an inkjet system. ten Klei added: “An important reason for choosing this solution was the print quality that is absolutely competitive to offset. The productivity is extremely important, too.”
Sander Sondaal, Director Commercial Print Sales, Commercial and Industrial Printing Group, Ricoh Europe, comments: “We are now seeing a comeback of traditional direct mail in combination with data-driven and interactive communication. Creative DM Factory has been a pioneer in this area for decades. We are very proud to support them in producing and personalising direct mail campaigns more efficiently.” The new Ricoh Pro VC60000 will be fully operational at the start of the new year.